What are a few of the ways mobile phones have evolved the way we take in media? - read on to learn more.
In the last few years, with the growth of digital media, the way in which people consume content has changed significantly. For several years, conventional tv was the main source of household home entertainment for most people. However, from the advancement of streaming platforms, many viewers are turning away from scheduled tv, particularly among younger people. Instead, international media content analysis shows that more individuals are purchasing memberships to streaming services, which strongly evidences the switch in audience intake practices. These services are popular for allowing individuals to see the shows and movies they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the market.
In the current digital age, smart phones have become one of the most commonplace tools that individuals are using to view videos and gain access to media. These days, many social media platforms are providing unlimited feeds of short, fast-paced videos, that are growing in popularity among smart device users. In fact, statistics show that that internationally, mobile content consumption is on the rise, revealing that short form media is among the fastest growing media trends today. These platforms enable users to see a collection of selected videos and interact immediately, making these videos much more appealing and addictive than traditional media. Short form videos are also being used regularly for news and educational functions, not just for home entertainment. Consequently, this pattern is changing the way individuals are proactively looking for and counting on to get knowledge, in a faster, shorter and more accessible format.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form media content, the method by which people are getting their updates is also evolving. People are increasingly turning towards online news sources, rather than watching television, to discover ongoing worldly affairs. However, simultaneously, due to a continuous flow of knowledge, individuals are becoming overwhelmed by big quantities of content. In here reaction to this, news agencies are re-engaging viewers by making short form content that is more clear and easier to observe. These days it is common to see news channels that have large followings on social media platforms. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for providing people with dependable and authenticated news sources, in a style they can readily follow.